Outlaw Light Beer, one of the fastest-growing light beer brands in the United States, is bringing its grit and refreshing flavor to the rolling hills and bustling communities of Iowa. Starting in 2025, Iowans will now find Outlaw Light Beer stocked in their favorite bars, restaurants, and retailers, thanks to an expanded distribution partnership with Glazer’s Beer & Beverage.
The move solidifies Outlaw’s growing presence in the Midwest and reflects the brand’s ambition to turn every corner of America into its stomping ground. With its crisp, easy-drinking profile and a mission rooted in hardworking values, Outlaw Light Beer is primed to resonate with beer enthusiasts across the Hawkeye State.
Iowa Welcomes A New Light Beer
Brewed by Colorado’s Tivoli Brewing Co., Outlaw Light Beer is no ordinary light beer. It boasts just 105 calories per serving, a refreshing 4.2% ABV, and a clean, crisp flavor designed to satisfy a spectrum of palates. The beer is crafted for drinkers who appreciate a no-frills brew that’s as full-bodied on tradition as it is on taste.
Ari Opsahl, CEO of Tivoli Brewing Co., highlights the brand’s connection to Iowa’s spirit. “Iowa’s hardworking ethos and passion for authenticity make it a perfect fit for Outlaw Light. Our beer is all about celebrating resilience, freedom, and good times, values deeply ingrained in the communities of this state,” Opsahl said in a recent statement.
The brand’s expansion into Iowa comes with not just a promise of great beer but also an invitation to become part of the Outlaw community. Through upcoming events and activations, including collaborations with musicians and live performances, Outlaw aims to build a connection powered by shared memories and a good brew.
Beyond Beer A Commitment to Community
Apart from its refined taste, Outlaw Light Beer places a heavy focus on community. Tivoli Brewing Co. and Outlaw Light aim to support the markets they serve, staying rooted in the values of togetherness and authenticity. Through its partnerships, including the distribution deal with Glazer’s Beer & Beverage, Outlaw taps into networks that understand and prioritize local consumers.
Mark TenHulzen of Glazer’s Beer & Beverage puts it into perspective, “Outlaw Light is a natural extension of our portfolio because it brings energy, quality, and a fresh flavor to the market. It’s a beer that truly reflects the values of Iowa consumers.”
Backed by its stellar reputation and exciting partnerships with chart-topping country music artists like Koe Wetzel and HARDY, Outlaw Light seeks to become more than just a drinkable choice for Iowans. It’s an embodiment of the adventurous and independent spirit that defines its customers.
More Than Just a Beer
Outlaw Light Beer’s notable rise, rapid adoption, and commitment to quality reflect its mission to disrupt the light beer market once ruled by monopolistic giants. It dares to bring fun back to an often-competitive segment, emphasizing affordability, quality, and approachability.
Brewed with a legacy of craftsmanship dating back to Tivoli Brewing Co.’s founding in 1859, Outlaw represents more than just a great-tasting beer. It’s a celebration of resilience, evidenced by the brewery’s survival through Prohibition and natural disasters. Each sip offers both a nod to tradition and a toast to modern beer culture.
For Iowans, Outlaw Light Beer’s arrival is more than just news of a new product. It is an opportunity to raise a glass and enjoy a brew that is aligned with their way of life. Whether you’re catching the sunset at Loess Hills or hosting a barbecue in your backyard, Outlaw Light Beer is ready to be part of your story.
Looking Ahead What to Expect as Outlaw Light Hits Iowa
Beer lovers in Iowa can look forward to enjoying their first cans and pints of Outlaw Light by mid-2025. Distribution is set to cover the western part of the state initially, with plans to grow statewide in phases.
Keep an eye out for pop-up events, tasting activations, and even tie-ins with HARDY’s JIM BOB World Tour, which will make a stop in Monticello, Iowa, on July 19, 2025. These events promise to bring the lively, approachable energy of Outlaw Light directly to the heartland.
For those looking to stock up, Outlaw’s “Where to Buy” tool on their website makes it easy for Iowans to locate the beer near them. Whether at a local grocery store or their go-to pub, fans won’t have to search long to snag a cold Outlaw Light.
The Legacy of a Maverick Brand
Outlaw Light Beer isn’t just another entrant in the competitive light beer category. It’s a brand with a bold personality, one that dares to challenge the conventions of the industry. From its honest pricing to its grassroots approach to community building, Outlaw speaks directly to beer lovers who value authenticity above all else.
With Iowa now part of its growing roster of states, Outlaw Light Beer is poised to make waves. Stay tuned for even more updates about this expanding brand as it continues its mission to “bring the fun and easy-going spirit back to the light beer category,” one community at a time.